In a landscape where the black hair experience felt like a maze, a group of passionate minds at KAO USA asked a single question: Why are there not more effective hair care formulas designed specifically for black hair? From there, the Wakati Hair journey began. 

After a long, five year journey, the team revealed a new patented natural hair formula. They then sparked a partnership with Florida A&M University students to bring this new product line to life. 

What emerged was a complete hair care system fueled by patented water activated technology designed to give users the power to finger detangle, soften coarse hair and reduce shedding. This groundbreaking technology was more than just a product... Wakati is a celebration of curls, kinks and coils. 

Your wash day shouldn’t be a battle, it should be a love story. Wakati is about creating new experiences and celebrating heritage and diversity. Through vibrant partnerships and a commitment to nurturing talent from Historically Black Colleges and Universities (HBCUs), Wakati stands tall, rooted in empowering the community it serves. 

Wakati, meaning time in Swahili, is a tribute to where your hair has been and a celebration of where it’s headed. So, here’s to you- the time saved, experiences cherished and communities empowered. Embrace your hair and celebrate life with Wakati.